Not just when you’re feeling inspired (or at 11PM when everything else is taken care of). Your social media marketing goals have a key point in common with many of the other goals in your day planner: they take effort and attention every single day. Why use a social media content calendar? 1. is this an Instagram feed post or a Story?)ĭepending on the scope of your social media strategy, your social media calendar can include one or many social networks. Any additional relevant information (e.g.Links and tags to be included in the post.The post’s copy and creative assets (i.e.The social network and account where the post will be published.The exact date and time the post is going live.It can be organized in the form of a spreadsheet, Google calendar or interactive dashboard (if you’re using a social media management app).Įach entry in a social media calendar usually includes some combination of these elements:
What is a social media calendar?Ī social media calendar is an overview of your upcoming social media posts. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.
